Rebecca
Joey
Brandon
Our Mission, A Family Story!
When a member of a family is diagnosed with a serious illness, it affects everyone around them. Family at the Forefront’s mission is to provide personalized support to families of those affected by serious illnesses, giving them the opportunity to create and cherish memorable family moments. Often, it’s the joy of living that fades when someone we love is in need, yet this joy is essential to everyone’s well-being, especially for a child. While a child may understand that caring for their sick mother is most important, they still feel the sadness of Christmas slipping away unnoticed. And Mom, whose child always comes first, would give anything to see happiness in her child’s eyes, if only she could.
My mother was, without a doubt, the person I loved the most, the one who deeply influenced me and for whom I feel an everlasting love. When she passed away in 2013 at the age of 60, an immense void took her place, both for me, her only son, and for the many people she touched. It was essential for me to keep her legacy alive and continue her heartfelt mission of spreading joy. Today, I am proud to see my own children carry on this legacy of generosity and family support.
Unforgettable vacations, a grand celebration, or personalized support to make quality family time easier—these are just a few examples of the memorable moments we aim to create through Family at the Forefront. Our goal is to bring a bit of warmth back into everyone’s heart and strengthen the bonds that hold a family together, which are the driving force of courage and the will to live.
Since my businesses provide group insurance products and services to small and medium-sized enterprises, we are often firsthand witnesses to the difficult situations families face when a member is vulnerable. The employees of our clients are the very people Family at the Forefront is dedicated to helping through our mission. If you know someone who is experiencing a situation you believe should be supported by Family at the Forefront, please feel free to let us know.
Frank Etheridge Devito
Founder
The Legacy of Diane Etheridge
Family at the Forefront was created in honour of Diane Etheridge, mother of Frank E. Devito, whose love inspired the project to create magical moments, building joyful memories and warming the hearts of loved ones affected by a serious illness diagnosis.